True or false? Buyer personas are non-fictional case study examples of your most successful customer.

Where should you consider inserting calls-to-action throughout your blog post?

Text-based call-to-action at the top Image-based call-to-action at the top At least one call-to-action per three paragraphs of text A and B A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is a lead flow?

A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? A session expires after 30 minutes of inactivity.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)