True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

Why is it considered a best practice to include an image or video on a landing page?

Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can tell complex stories faster than words can. A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? Logos are always global content and can’t be swapped out on individual pages.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)

Which of the following options reflects the correct sequence for establishing goals with your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs) Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs) Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics Download Hubspot Marketing Software Certification Exam Answers (PDF)