Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

• Making the headline bold to potentially improve the eCTR.
• Using colors in the message text to improve Quality Score.
• Incorporating an image to make the ad more enticing.
• Adding seasonal messaging during the holiday season.

The correct answer is:

• Adding seasonal messaging during the holiday season.