Google Ads Measurement Answers

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

Sara TaylorComments Off on Before a marketer can implement sitewide tagging, what’s the first thing they should do?
  • They should us just the image portion of the JavaScript.
  • They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
  • They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
  • They should make sure the tag still works by loading it within another tracking tag, like Floodlight.

The correct answer is:

  • They should make sure the tag still works by loading it within another tracking tag, like Floodlight.

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If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

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Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of the Disable the view-through conversion data Sort the data by time and remove duplicate times found on entries. The correct answer is: Modify the event tag to capture a unique order ID.
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How would you describe attribution as it relates to the advertising industry?

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Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of a process should receive. Attribution determines how much credit to award a client for their referral. Attribution determines how much cost each channel requires. The correct answer is: Attribution determines how much credit each step […]
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How does the Maximize Conversions bidding strategy work?

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It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]