They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]
Author: Sara Taylor
If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
How does the enhanced cost-per-click (ECPC) bidding strategy work?
ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]
You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.
How can the power of Google’s AI help advertisers?
It replaces the need for analytics solutions. It can minimize marketing insights. It reduces the volume of search conversions. It can optimize performance in real time. The correct answer is: It can optimize performance in real time.
What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]
If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.
Why might an advertiser use enhanced conversions for leads?
To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions
To turn marketing insights into action, what action should you take?
You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]
If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]