The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report
Author: Sara Taylor
A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return. This bidding strategy determines that if a user’s search is likely to generate a conversion with […]
The conversion date between Google Ads and Google Analytics is different. Why might that be?
Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]
A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.
In the world of digital advertising, how would a tag be defined?
It would be defined as a small snippet of code that’s placed on every page of a website. It would be defined as a small snippet of code that’s placed on the conversion page of a website. It would be defined as a large snippet of code that’s placed on the conversion page of a […]
How are view-through conversions counted?
They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert. They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert. They’re counted as conversions that are recorded when users view and interact with an ad, then […]
As a marketer, in what way should you evaluate your campaign?
By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the budget was used for the campaign or not. By checking whether the result of a specific objective exceeded or fell short of its goal. By using lifetime value analysis to examine the impact to brand […]
In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via the conversion name for the advertiser’s It tracks calls via a dynamically created Google forwarding number. It tracks calls via the phone number listed on the advertiser’s official store website. The correct answer is: It […]
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
Which of the following can be used to describe enhanced conversions for leads?
Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data