HubSpot Reporting Certification Answers

What is the advantage to changing your y-axis to the logarithmic scale?

You can effectively visualize complex data sets with a wide range of values. You can easily interpret the graph, as the values on the y-axis are evenly spaced and increment at a constant rate. You can visually exaggerate or downplay certain trends or patterns within the data. You can increase engagement to your reporting strategy, […]

HubSpot Reporting Certification Answers

You’re building a report that identifies which companies closed the highest-earning deals this month. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?

Table Bar chart Pie chart Combination table The correct answer is: Combination table

HubSpot Reporting Certification Answers

When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization In a customer journey analytics report, only after you have a working hypothesis about your conversion path You should never mark steps as optional in customer journey […]

HubSpot Reporting Certification Answers

What is metadata?

Metadata is a marketing term that refers to the process of optimizing your website’s coding and structure to improve its search engine ranking. Metadata is a type of cloud storage where all your important files and documents are securely stored. It guarantees that your data is always accessible and protected from any kind of loss […]

HubSpot Reporting Certification Answers

What insight can be found in the device types report?

The percentage of your website traffic accessing your site through desktop, mobile, or tablet The exact users that prefer to browse your website using their desktop, mobile, or tablet How many visitors to your site are using a mixture of devices The breakdown of browser types by device types to contextualize user preferences The correct […]

HubSpot Reporting Certification Answers

What does LTV measure?

LTV is the predicted revenue that one customer will generate throughout their relationship with a company. LTV is a quick indicator of a customer’s value relative to how much it costs to earn them. LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as […]