None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers as you can fit onto the page. Five – make sure to answer who, what, when, where and why questions on each page. Download Hubspot Contextual Marketing Certification Exam Answers […]
Author: Knowledge Glass
At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Which of the following is NOT a reason to have consistency from page-to-page?
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]
When designing your navigation, your primary objective should be to include keywords for search engines.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Where do you want to place a navigation menu?
Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. At the top of the homepage and only in the footer on all other pages. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
What are the two types of main navigation menu structure?
Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
What do you learn from a content audit?
How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re getting to each piece of content. How each piece of content is mapped to the buyer’s journey. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Why is a content audit useful?
It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. It shows you how authoritative your site is Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Which is NOT a reason to do usability testing?
It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. It allows you to see what questions people have. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)