It allows for greater control over keywords. It promotes advertising on social media platforms. It creates new ads automatically. It finds traffic an advertiser might miss. It reduces the needed advertising budget. Download Google Ads Search Certification Exam Answers (PDF)
Author: Knowledge Glass
What are two main benefits of using Search Audience solutions? (Choose two.)
Making the right bids when certain groups of people are searching for your product or services Identifying the most effective ad schedules to get the best results from your budget Reaching different audience segments with unique messaging that is highly relevant to them Reviewing missed opportunities with regards to ad extensions and ad variations Getting […]
What ad extension is only available as a full automated ad extension?
Message extension App extension Price extension Seller ratings extension Download Google Ads Search Certification Exam Answers (PDF)
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Ad extensions Keywords Bids Ads Budgets Download Google Ads Search Certification Exam Answers (PDF)
Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
Display Search Shopping Video Download Google Ads Search Certification Exam Answers (PDF)
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
Lower bid rates can be utilized, based on inventory levels. Keyword lists can be automatically created based on website offerings. The inventory update dates can be manually set. Additional web crawlers can be employed to review her inventory. Download Google Ads Search Certification Exam Answers (PDF)
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns. The campaign could improve up to 25% by following the listed recommendations. Download Google Ads Search Certification Exam Answers (PDF)
Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
Displayed ads are relevant to a potential customer’s Google search. Potential customers can search the ads for specific products. Ads appear intermixed with organic search results. Ads send follow-up information to the potential customer. Download Google Ads Search Certification Exam Answers (PDF)