The frequency report The audience retention report The watch regularity report The view demographic report Download Google Ads Video Certification Exam Answers (PDF)
Author: Knowledge Glass
You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
Unique User Past History User Intent Bounce Rate Download Google Ads Video Certification Exam Answers (PDF)
Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)
YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
The watch time report The view retention report The version view report The demographic report Download Google Ads Video Certification Exam Answers (PDF)
YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
Last visit, watch time, and subscriptions View count, ad buy, and credit score Age, gender, and geographic location Time of day, IP address, and sessions Download Google Ads Video Certification Exam Answers (PDF)
YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)
Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video Download Google Ads Video Certification Exam Answers (PDF)
Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
Similar Audience Customer Match audience Affinity Audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)
Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses
Advertisers looking to expand their non-brand search campaigns. Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. Advertisers using conversion tracking in their video campaigns. Download Google Ads Video Certification Exam Answers (PDF)
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Download Google Ads Display Certification Exam Answers (PDF)