People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market audiences (1) Consumer Patterns (2) Life Event (3) Download Google Ads Video Certification Exam Answers (PDF)
Author: Knowledge Glass
Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
Free Google credits Cross-device reach Lower budget cap Download Google Ads Video Certification Exam Answers (PDF)
Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube. Over 70% of global shoppers purchased products they discovered on YouTube. Download Google Ads Video Certification Exam Answers (PDF)
Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?
Consumer Direct and New audiences General Purchase and Return audiences Customer Match and Similar Audiences Ideal Candidate and CRM audiences Download Google Ads Video Certification Exam Answers (PDF)
Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms. The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform. 95% of users access videos on YouTube in a living room, using any type of internet-capable device. 75% of users who watched a commercial on […]
Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
Exact Match Customer Match Remarketing Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)
Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)
Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions Download Google Ads Video Certification Exam Answers (PDF)
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
Connect to API Write an ad script Create a persona Draft a hypothesis Download Google Ads Video Certification Exam Answers (PDF)