True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Author: Knowledge Glass
What are some ways you can deliver personalized experiences to your visitors? Select all that apply.
Tailored Recommendations Email Blasts Dynamic Content Pillar Pages Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What should you consider when identifying a marketing channel to test? Select all that apply.
Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
How does the full path attribution model calculate credit?
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
How can audience segmentation enhance your inbound marketing efforts?
Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative. Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts. Audience segmentation can help you […]
How do you set an effective content distribution goal? Select all that apply.
Determine your DRIs. Identify a purpose. Confirm it aligns with sales. Craft a SMART goal. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Why should you curate a buyer persona story?
It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What question can help define your consideration stage?
How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? How do buyers describe their challenges or goals? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What is A/B testing?
A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
How do you develop an effective content distribution strategy?
Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]