The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. A method to direct your audience in all channels to the best way they can have a conversation with you. A way to reach your customers and prospects in unprecedented ways, with greater reach […]