Google Ads Measurement Answers

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

Sara TaylorComments Off on A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
  • It’s calculated by dividing the number in the conversions column by the total eligible interactions.
  • It’s calculated by dividing the total cost by the number in the conversions column.
  • It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
  • It’s calculated by dividing the total conversion value by the number in the conversions column.

The correct answer is:

  • It’s calculated by dividing the total conversion value by the total cost of all ad interactions.

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