You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Ad extensions Keywords Bids Ads Budgets Download Google Ads Search Certification Exam Answers (PDF)

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects auction-time ad quality. Ad Rank affects auction-time ad quality. The correct answer is: Ad relevance affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects […]

What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

Review and apply individual recommendations within each of the categories. Review recommendations and make adjustments under campaign settings. Review and apply individual recommendations in your Keyword report. Opt in to apply certain recommendations automatically. Use “Apply all” to implement every recommendation with one click. The correct answer is: Review and apply individual recommendations within each […]