Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will improve by the end of the day. It will improve by the end of the month. It will improve upon acceptance. It will gradually improve by the end of the week. The correct answer is: It will improve upon acceptance.