Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

How should marketers use AI-powered Search ads to accomplish their business goals?

Use exact match keywords to help AI-powered Search reach specific audiences. Reduce and reinvest paid search budgets in high-quality image assets. Leverage broad match, Smart Bidding, and Responsive Search Ads together. Rely on manual bidding for queries marketers anticipate delivering the most value. The correct answer is: Leverage broad match, Smart Bidding, and Responsive Search […]

What are three benefits of opting-in to apply recommendations automatically?

Your implementation of responsive search ads will be automatic. You can opt in without having to add more budget. Your opting into Smart Bidding will happen automatically. You’ll be adding best practices to your Google Ads accounts routinely. Your campaign performance will improve. The correct answer is: You can opt in without having to add […]

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Leads Brand awareness and reach Product and brand consideration Website traffic The correct answer is: Leads.