Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Knowledge GlassComments Off on Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize clicks
  • Maximize conversions

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What two ad extension types can also be served as automated ad extensions? (Choose two.)

Knowledge Glass

Location extension Promotion extension Call extension Sitelink extension Callout extension Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Knowledge Glass

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]
Google Ads Search Certification Answers

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Sara Taylor

Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.