Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)