What tools should you consider to help streamline your content creation process? Select all that apply.

If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don’t send anything yet, wait for them to reach back out. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

buyer’s journey / individual customer journey landing page / journey map internet / inbound marketing universe / careers Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How do you develop an effective content distribution strategy?

Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels. Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels. Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan. Select one distribution channel, run tests […]