What tools should you consider to help streamline your content creation process? Select all that apply.

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your agency provides the best experience for families The best family-friendly vacation destinations Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the difference between the buyer’s journey and customer journey?

The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]

Try to uncover all of the following during a buyer persona interview EXCEPT:

Their onboarding experience Hobbies Shopping preferences Blogs they read Download HubSpot Inbound Marketing Certification Exam Answers (PDF)