HubSpot Contextual Marketing Certification

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

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  • how far along in their decision-making process they are
  • how many website pages they have viewed
  • how many times they have spoken with your sales team
  • how much time it will take to close a sale

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

True or false? You can use personalization tokens in email subject lines.

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True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

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The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

How can you ensure that you’re recruiting the right users for usability testing?

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Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)