Which lifecycle stage should the default website content be geared towards?

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]

Where do you want to place a navigation menu?

Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. At the top of the homepage and only in the footer on all other pages. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]