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HubSpot Contextual Marketing Certification

Which lifecycle stage should the default website content be geared towards?

April 26, 2020Knowledge GlassComments Off on Which lifecycle stage should the default website content be geared towards?
  • Visitor
  • Lead
  • Marketing Qualified Lead
  • Sales Qualified Lead
  • Customer

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

True or false? Personalization tokens work for first-time visitors for known things like their country location.

April 26, 2020Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

When segmenting by lifecycle stage, what is the first thing to decide?

April 26, 2020Knowledge Glass

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

April 26, 2020Knowledge Glass

how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales team how much time it will take to close a sale Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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In order to create a good user experience, simplicity is an important consideration for the website’s appeal.
Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

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