HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara TaylorComments Off on In the context of digital marketing, what is zero-party data?
  • Data collected by third-party companies
  • Data gathered through cookies while a user visits a website
  • Data voluntarily shared by a customer with a brand
  • Information you didn’t collect yourself, but are using secondhand

The correct answer is:

  • Data voluntarily shared by a customer with a brand.

 

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HubSpot Social Media Marketing Certification II Answers

Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.

Sara Taylor

content conversation user-generated content community autonomy brand promotion The correct answer is: user-generated content.  
HubSpot Social Media Marketing Certification II Answers

How can live stream sales be made more engaging and interactive?

Sara Taylor

Offer live polls and Q&A sessions Showcase products in real-time Offer exclusive deals and discounts Cross-sell and upsell products The correct answer is: Offer live polls and Q&A sessions.  
HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

Sara Taylor

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.