HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara TaylorComments Off on In the context of digital marketing, what is zero-party data?
  • Data collected by third-party companies
  • Data gathered through cookies while a user visits a website
  • Data voluntarily shared by a customer with a brand
  • Information you didn’t collect yourself, but are using secondhand

The correct answer is:

  • Data voluntarily shared by a customer with a brand.

 

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HubSpot Social Media Marketing Certification II Answers

True or false? Most short-form videos are filmed horizontally.

Sara Taylor

True False The correct answer is: False.  
HubSpot Social Media Marketing Certification II Answers

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Sara Taylor

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]
HubSpot Social Media Marketing Certification II Answers

Which of the following should NOT be considered when setting a social media budget?

Sara Taylor

The number of your current social followers The platforms and tools you plan to use The people you need for content creation and response to customer comments The cost of content creation and production The business goals your company has set The correct answer is: The number of your current social followers.