HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara TaylorComments Off on In the context of digital marketing, what is zero-party data?
  • Data collected by third-party companies
  • Data gathered through cookies while a user visits a website
  • Data voluntarily shared by a customer with a brand
  • Information you didn’t collect yourself, but are using secondhand

The correct answer is:

  • Data voluntarily shared by a customer with a brand.

 

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HubSpot Social Media Marketing Certification II Answers

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Sara Taylor

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]
HubSpot Social Media Marketing Certification II Answers

True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.

Sara Taylor

True False The correct answer is: False.  
HubSpot Social Media Marketing Certification II Answers

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Sara Taylor

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]