Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Which of the following statements best describes the benefits of short-form videos?

They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.  

As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]

Select all that apply. What is a benefit of filming videos with a smartphone for social media content?

The videos appear less professional. It’s more difficult for transferring and editing videos. Filming can only be done in a studio setting. The videos appear more authentic. They can be easily transferred and edited on the same device. The correct answer is: The videos appear less professional. The videos appear more authentic. They can be […]