- Tell them to follow target return on ad spend (tROAS).
- Tell them to follow conversion delay.
- Tell them to follow learning period.
- Tell them to follow target cost-per-acquisition (tCPA).
The correct answer is:
- Tell them to follow conversion delay.
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If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions
You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.
When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay