True or false? Events are mutable.

Which of the following attribution models are best for lengthy sales cycles?

First-touch attribution models Last-touch attribution models Linear attribution models Time-decay attribution models The correct answer is: Time-decay attribution models

You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Latest source Source of last booking in meetings tool Lead source Original source The correct answer is: Original source

What is a sankey graph?

A visualization that represents the flow of data or resources between different entities. It uses arrows of different widths to show the quantity or proportion of flow between nodes. A visualization that’s divided into sectors, or “slices,” to represent categorical data. Each slice corresponds to a specific category or group, and the size of each […]