True or false? Events are mutable.

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Linear First-touch Last interaction Simple decay The correct answer is: First-touch

What is a sankey graph?

A visualization that represents the flow of data or resources between different entities. It uses arrows of different widths to show the quantity or proportion of flow between nodes. A visualization that’s divided into sectors, or “slices,” to represent categorical data. Each slice corresponds to a specific category or group, and the size of each […]