True or false? Events are mutable.

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints

You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

Latest source Source of last booking in meetings tool Lead source Original source The correct answer is: Original source

Fill in the blank: ____ are facts that haven’t been processed enough to reveal their meaning.

Data Information Attribution Analytics The correct answer is: Data