What Should The Content Your Sales Team Uses During The Sales Process Do?

What Does It Mean To Ask A Customer About Their “Watering Holes”??

Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals. Ask them what their hobbies are. Ask them what refreshes them when they feel frustrated. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is Sales Enablement?

The processes, content, and technology that help sales teams sell efficiently at a higher velocity. Any strategy that helps sales teams close more deals. The process of replacing your existing marketing functions with sales positions. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is A Buyer Persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)