Fill In The Blank: “Facebook Ads Is Great For Targeting Based On _______, While Google AdWords Targets Based On Your Audience’s ________.

Why Is User-Generated Content (UGC) So Important? Choose All That Apply.

UGC helps brands understand their target audience. UGC improves site engagement and time spent on the website. UGC provides means for other users to connect, which then builds a stronger community. UGC is inherently peer reviewed, making it more trustworthy. Download HubSpot Social Media Certification Exam Answers (PDF)

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media […]

Which of the following is NOT a benefit of having a social media strategy?

Social media helps you expand your other marketing efforts Social media helps you attract buyers Social media helps you send better emails Social media is a key driver for word-of-mouth marketing Download HubSpot Social Media Certification Exam Answers (PDF)