True Or False? “Earned” Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or Promotions.

You’re Starting A Project And Don’t Have A Past Campaign To Use As A Benchmark. How Can You Secure Executive Buy-In?

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan. Download HubSpot Social Media Certification Exam Answers (PDF)

True Or False? Your Campaign Should Also Help The Influencer Build Authority And Further Their Own Content Or Reach.

True False Download HubSpot Social Media Certification Exam Answers (PDF)

Which KPI Is Most Likely To Be A Vanity Metric?

Reach Engagement Return on Investment (ROI) Retention and loyalty Download HubSpot Social Media Certification Exam Answers (PDF)