True Or False? When You Use Language In Your Social Responses That Is Too Casual, You Lose The Respect Of Your Audience.

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed Download HubSpot Social Media Certification Exam Answers (PDF)

What Should You Do To Secure Executive Buy-In If You’re Starting A Social Media Project And Don’t Have A Past Campaign To Use As A Benchmark?

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan Download HubSpot Social Media Certification Exam Answers (PDF)

How Can Social Media Monitoring Inform Your Sales And Product Teams?

Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain to customers exactly why they built that feature a certain way. Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening. Customer feedback, whether positive or negative, can […]