As a marketer, in what way should you evaluate your campaign?

• By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating.
• By checking whether all the budget was used for the campaign or not.
• By checking whether the result of a specific objective exceeded or fell short of its goal.
• By using lifetime value analysis to examine the impact to brand lift metrics.

The correct answer is:

• By checking whether the result of a specific objective exceeded or fell short of its goal.