Google Ads Measurement Answers

As a marketer, in what way should you evaluate your campaign?

Sara TaylorComments Off on As a marketer, in what way should you evaluate your campaign?
  • By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating.
  • By checking whether all the budget was used for the campaign or not.
  • By checking whether the result of a specific objective exceeded or fell short of its goal.
  • By using lifetime value analysis to examine the impact to brand lift metrics.

The correct answer is:

  • By checking whether the result of a specific objective exceeded or fell short of its goal.

Related Post
Google Ads Measurement Answers

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

Sara Taylor

They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]
Google Ads Measurement Answers

Why might you want to import Google Analytics conversions to Google Ads?

Sara Taylor

To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids
Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara Taylor

You’d say it requires Google Click Identifier (GCLID) storage. You’d say it uses third-party data. You’d say it requires customer relationship management (CRM) system modification. You’d say it uses hashed, first-party data. The correct answer is: You’d say it uses hashed, first-party data.