- Changes to attribution model
- Changes to discrepancy model
- Changes in competition or seasonality
- Changes to default browser
- Changes to ads
The correct answer is:
- Changes to attribution model
- Changes in competition or seasonality
- Changes to ads
Related Post
A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
You’d know because they filled out an email subscription You’d know because they called to ask about a test-drive. You’d know because they viewed an online advertisement for a car. You’d know because they recommended the car on social media. The correct answer is: You’d know because they viewed an online advertisement for a car.
What report can help show the duration between a user’s first exposure and their subsequent conversion?
The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report