Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]
Sharing content from other sources Offering free consultations Creating your own content Proceeding with your inbound strategy without using content Download HubSpot Inbound Sales Certification Exam Answers (PDF)
A live chat from a website visitor A phone call into your company Someone who reaches out to you on LinkedIn or Twitter Someone who mentions your company on LinkedIn or Twitter Download HubSpot Inbound Sales Certification Exam Answers (PDF)