Fill In The Blank: The Inbound Methodology Is A ____________.

True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False — not […]

When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?

The first time a potential employee hears about your company. The first time a potential customer realizes they have a need. The day your company was founded. The day you were hired into your current role. Download HubSpot Inbound Certification Exam Answers (PDF)

How Can Thinking Of Your Business As A Flywheel Foster Cross-Team Collaboration?

If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other. It’s impossible for a funnel to apply to multiple teams. Funnels inevitably cause friction between teams. A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every […]