Fill in the blank: You can attract people by using _________ to create content and experiences.

You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?

Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]

Which Of The Following Is NOT A Key Part Of A Company’s Culture?

The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised Download HubSpot Inbound Certification Exam Answers (PDF)

60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?

Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less work for the sales representatives. Sales representatives need to push and sell harder to convince buyers to make the right decision. Sales representatives should keep this in mind, but this doesn’t change the way the […]