Google Ads Display Certification Answers

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Knowledge GlassComments Off on Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
  • Demographic targeting
  • Custom Intent audiences
  • Dynamic remarketing
  • Affinity Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

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Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

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Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting Download Google Ads Display Certification Exam Answers (PDF)