Google Ads Display Certification Answers

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

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  • Affinity Audiences
  • In-Market audiences
  • Custom Affinity audiences
  • Demographic retargeting

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

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They can spur meaningful actions you can measure. They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

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Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

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Demographic targeting Custom Intent audiences In-Market audiences Standard remarketing Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)