Search Ads 360 Certification

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Sara TaylorComments Off on You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
  • Data-driven attribution
  • Budget bid strategies
  • Custom Floodlight variables
  • Conversion cart data

The correct answer is:

  • Conversion cart data

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Search Ads 360 Certification

What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

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Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions
Search Ads 360 Certification

Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

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Client account Manager account Submanager account Advertiser account The correct answer is: Manager account
Search Ads 360 Certification

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

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Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.