Search Ads 360 Certification

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Sara TaylorComments Off on You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
  • Data-driven attribution
  • Budget bid strategies
  • Custom Floodlight variables
  • Conversion cart data

The correct answer is:

  • Conversion cart data

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Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara Taylor

Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics
Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
Search Ads 360 Certification

Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

Sara Taylor

Bulk actions Edit Change history Sync The correct answer is: Bulk actions.