You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

Budget type Web browser Device type Location Budget Download Google Ads Search Certification Exam Answers (PDF)

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.

For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines Download Google Ads Search Certification Exam Answers (PDF)

Which two searches may prompt the marketing manager’s ad? (Choose two.)

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling Download […]