You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Match each ad extension with the benefit it brings to a user’s ad experience.

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users to specific pages of a website (4) Highlighting value-adding attributes of the business, products, or services to users (3) Describing features of a specific product or range of products or services offered by the business before users […]

Which user type would the Google Ads system closely match as an Affinity audience?

A student who is looking for loan advice A parent who is caring for their toddler An individual who is interested in purchasing a car Someone who has demonstrated a qualified interest in movies Download Google Ads Search Certification Exam Answers (PDF)

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket on his company’s website but then abandoned it Someone who has seen his company’s ads but never clicked on them Someone who has visited numerous similar websites Download Google Ads Search Certification […]