True or false? No sales process is perfect.

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)  

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.

Shopping campaigns are organized by ad groups instead of products groups. Shopping ads are manually generated. Shopping campaigns are organized by product groups. Shopping campaigns rely on product information instead of keywords. Download Google Shopping Ads Certification Exam Answers (PDF)  

What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]