Fill in the blank: Buildings, equipment, and long-term investments are all examples of _____.

Situation: Goat Splat is the latest up-and-coming punk band in Perth, Australia. Previously, their live shows were poorly attended because their international fanbase had trouble getting to Perth (it’s a bit out of the way regardless of where you’re coming from). To remedy this, Goat Splat is experimenting with live streaming their shows so fans can attend without having to travel. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.

Shopping campaigns are organized by ad groups instead of products groups. Shopping ads are manually generated. Shopping campaigns are organized by product groups. Shopping campaigns rely on product information instead of keywords. Download Google Shopping Ads Certification Exam Answers (PDF)  

True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.

True False Download HubSpot Revenue Operations Certification Exam Answers (PDF)