HubSpot Contextual Marketing Certification

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Knowledge GlassComments Off on Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
  • Segmentation by organic search
  • Segmentation by lifecycle stage
  • Segmentation by paid campaign
  • Segmentation by buyer persona

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

True or false? You can display content variations to mobile, tablet or desktop users.

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True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

How many common user questions should each page attempt to answer at one time?

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None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers as you can fit onto the page. Five – make sure to answer who, what, when, where and why questions on each page. Download Hubspot Contextual Marketing Certification Exam Answers […]
HubSpot Contextual Marketing Certification

How can you avoid confusing or frightening your visitors when creating contextual marketing?

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Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. Make your content as friendly as possible. Don’t worry about it – over time, internet users will get used to seeing their information. Download Hubspot Contextual Marketing Certification Exam Answers […]