Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

• You’d highlight queries, the ad formats, and keywords.
• You’d highlight AI capabilities, bid strategies, and creatives.
• You’d highlight queries, marketing goals, and Search ads.
• You’d highlight targeting, ad formats, and bid strategies.

The correct answer is:

• You’d highlight targeting, ad formats, and bid strategies.