Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Sara TaylorComments Off on Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
  • You’d highlight queries, the ad formats, and keywords.
  • You’d highlight AI capabilities, bid strategies, and creatives.
  • You’d highlight queries, marketing goals, and Search ads.
  • You’d highlight targeting, ad formats, and bid strategies.

The correct answer is:

  • You’d highlight targeting, ad formats, and bid strategies.

 

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Google Ads Search Certification Answers

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

Knowledge Glass

Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train station in London. (5) I need to book a boat ride. (3) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

Knowledge Glass

The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination URLs are automatically kept up-to-date. Dynamic Search Ads don’t have to undergo the bidding process. Machine learning helps automatically find new keywords. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?

Sara Taylor

You can increase your campaign reach by using broad match with manual bidding. You can add broad match keywords for exact match keywords across campaigns. You can use AI-powered creative and responsive search ads. You can organize all of your ad groups by a common theme. You can use brand restrictions for branded campaigns when […]