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Each recommendation shows its impact on the optimization score as a percentage. Use Google AI to forecast the increase in conversions as a result of recommendations. Leverage trusted, third-party tools to analyze and optimize their campaigns. Cross reference the settings of comparable campaigns with higher optimization scores. The correct answer is: Each recommendation shows its […]
If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
