Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Sara TaylorComments Off on Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
  • You’d highlight queries, the ad formats, and keywords.
  • You’d highlight AI capabilities, bid strategies, and creatives.
  • You’d highlight queries, marketing goals, and Search ads.
  • You’d highlight targeting, ad formats, and bid strategies.

The correct answer is:

  • You’d highlight targeting, ad formats, and bid strategies.

 

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Google Ads Search Certification Answers

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

Knowledge Glass

Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train station in London. (5) I need to book a boat ride. (3) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Knowledge Glass

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)
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Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

Knowledge Glass

A linked Google Analytics account Conversion tracking Customer relationship management data A Google remarketing tag Download Google Ads Search Certification Exam Answers (PDF)