Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

April 16, 2024Sara TaylorComments Off on Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

You’d highlight queries, the ad formats, and keywords.
You’d highlight AI capabilities, bid strategies, and creatives.
You’d highlight queries, marketing goals, and Search ads.
You’d highlight targeting, ad formats, and bid strategies.

The correct answer is:

You’d highlight targeting, ad formats, and bid strategies.

Google Ads Search Certification Answers

How does automating your bid contribute to a successful Google Ads campaign?

February 14, 2020Knowledge Glass

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]

Google Ads Search Certification Answers

The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?

April 16, 2024Sara Taylor

They could use a Video campaign. They could use a Search campaign. They could use a Performance Max campaign. They could use a Discovery campaign. The correct answer is: They could use a Search campaign. They could use a Discovery campaign.

Google Ads Search Certification Answers