True Or False? Your Campaign Should Also Help The Influencer Build Authority And Further Their Own Content Or Reach.

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]

What’s The Difference Between Social Listening And Social Monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]

True Or False? Social Media Helps People Feel INFORMED By Helping Them Learn New Things, Stay Up To Date On Topics That Matter To Them, And Discover New Ideas And Trends.

True False Download HubSpot Social Media Certification Exam Answers (PDF)