You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal? Select 3 Correct Responses

Automated bidding sets the appropriate bid for each and every auction. Automated bidding integrates a large variety of signals to evaluate user intent Automated bidding sets minimum and maximum bid values according to the daily budget Automated bidding sets time and marketing resources Automated bidding sets manual bids for specific times of the day The […]

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid Download Google Ads Search Certification Exam Answers (PDF)

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads? Select 2 Correct Responses

Less click-fraud Longer funnels Lower eCTR Greater flexibility More relevance The correct answer is: Greater flexibility More relevance