Google Ads Search Certification Answers

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

Sara TaylorComments Off on You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses
  • Changing the ad’s call-to-action statement.
  • Posting transparency statements on the website.
  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.
  • Rewriting the landing page for clarity.

The correct answer is:

  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.

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Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

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Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily update frequency Receive information on general trends Download Google Ads Search Certification Exam Answers (PDF)
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What’s an accurate description of callout extensions?

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Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)
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What does Performance Planner automatically do?

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Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Search Certification Exam Answers (PDF)