Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Knowledge GlassComments Off on You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
  • Adding more negative keywords.
  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.
  • Improving the navigation of the landing page.

Download Google Ads Search Certification Exam Answers (PDF)

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Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

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