HubSpot Reporting Certification Answers

Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.

Sara TaylorComments Off on Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
  • Count of Contacts; Original Source
  • Original Source; Count of Contacts
  • Create Date; Lifecycle Stage
  • Create Date; Count of Contacts

The correct answer is:

  • Original Source; Count of Contacts

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HubSpot Reporting Certification Answers

What are UTM parameters?

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UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]
HubSpot Reporting Certification Answers

True or false? Once a report is added to a HubSpot dashboard, it cannot be edited.

Sara Taylor

True False The correct answer is: False
HubSpot Reporting Certification Answers

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

Sara Taylor

The search engine is encrypting the user data. This is common on Google. The UTM parameters cannot be parsed by HubSpot analytics. A contact submitted a HubSpot form on a page without the HubSpot tracking code. You have not set up your Sources report with your HubSpot account manager yet. The correct answer is: The […]