You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

What should you do to set up the value of an online conversion action?

You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]

How does the enhanced cost-per-click (ECPC) bidding strategy work?

ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]