You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

Why might an advertiser use enhanced conversions for leads?

To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions

What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the total cost by the number in the conversions column. It’s calculated by dividing the total conversion value by the total cost of all ad interactions. It’s calculated by dividing the total conversion value by the […]