You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

Data-driven attribution works in which of the following ways?

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]

Why might you want to import Google Analytics conversions to Google Ads?

To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Pageview Purchase Lead App installs The correct answer is: Lead