You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

Which of the following is an example of a Smart Bidding strategy?

Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA

A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?

They can sort the data by time and remove duplicate times found on entries. They can toggle off the possible duplicates option at the top of the chart. They can modify the event tag to capture a unique order ID. They can disable the view-through conversion data column. The correct answer is: They can modify […]

If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets. You should add more negative keywords. The correct answer is: You should add more negative keywords.