Fill in the blank: You should use a customer effort score instead of a customer satisfaction survey when you want to understand __________.
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Ease of completing a task
Overall satisfaction vs. satisfaction at a particular moment
Satisfaction at a particular moment vs. overall satisfaction
Writing a case study about a customer Paying your customer to leave you a good review regardless of their actual experience. Writing a blog post about a customer Asking a customer to write you a Yelp review The correct answer is: Paying your customer to leave you a good review regardless of their actual experience.
If human bandwidth is a constraint If the cost of making a mistake is low If you get a lot of standard questions All of the above The correct answer is: All of the above.